BMW Build Your Own
Published On
Feb 24, 2020
Description
What if buying a new car was as simple – and as entertaining – as shopping online?
BMW's redesigned Build Your Own (BYO) takes the concept of the online car configurator to a new level of personalization, intelligence, and fun. An immersive design studio and data-driven recommendations turn the stressful task of choosing body styles and options into an all-around engaging experience, building customer confidence in the brand and in themselves before heading into the dealership.
In short – it's an online experience befitting the Ultimate Driving Machine™.
Credits
- Date
- Feb 24, 2020
- Agency :
- Critical Mass
- Client :
- BMW
- Executive Creative Director :
- Evan Jones
- VP Client Partner :
- Samantha Stringfellow
- EVP / General Manager :
- Darryl Braunmiller
- Senior Art Director :
- Jacques Krzepkowski
- Strategy Director :
- Mark Mulvey
- Associate Creative Director :
- Geoff Roecker
- Group UX Director :
- Jon Mok
- Senior Designer :
- Christopher Hurbs
- Creative Director :
- Nigel Dennis
- Senior UX Designer :
- Natalie Raimondi
- Associate Creative Director :
- David Everly
- Technology Director :
- Chris Burke
- Senior Producer :
- Jana Swierczynski
- VP of Technology :
- Mike Lanyon
- Copywriter :
- Hong Vu
- Senior Developer :
- Michael Heija
- Senior Front End Engineer :
- Aarti Patel
- Senior Front End Developer :
- Brian Hersey
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Industry
Project Type