BMW Build Your Own

Published On
Feb 24, 2020


What if buying a new car was as simple – and as entertaining – as shopping online?

BMW's redesigned Build Your Own (BYO) takes the concept of the online car configurator to a new level of personalization, intelligence, and fun. An immersive design studio and data-driven recommendations turn the stressful task of choosing body styles and options into an all-around engaging experience, building customer confidence in the brand and in themselves before heading into the dealership.

In short – it's an online experience befitting the Ultimate Driving Machine™.




Feb 24, 2020
Agency :
Critical Mass
Client :
Executive Creative Director :
Evan Jones
VP Client Partner :
Samantha Stringfellow
EVP / General Manager :
Darryl Braunmiller
Senior Art Director :
Jacques Krzepkowski
Strategy Director :
Mark Mulvey
Associate Creative Director :
Geoff Roecker
Group UX Director :
Jon Mok
Senior Designer :
Christopher Hurbs
Creative Director :
Nigel Dennis
Senior UX Designer :
Natalie Raimondi
Associate Creative Director :
David Everly
Technology Director :
Chris Burke
Senior Producer :
Jana Swierczynski
VP of Technology :
Mike Lanyon
Copywriter :
Hong Vu
Senior Developer :
Michael Heija
Senior Front End Engineer :
Aarti Patel
Senior Front End Developer :
Brian Hersey

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