BMW : Bullet

There it goes.

Published On
Jun 25, 2012

Editor's Pick

Cundari and BMW Canada demonstrate the speed and strength of the BMW M5 by likening it to a bullet, in this impressive viral web film that shows the sedan hurtling through the Bonneville Salt Flats. In nice contrast, the footage slows down when it collides with various objects, like a big glass apple or a trio of giant water balloons. The roar of the engine gives way to Beethoven, so the result is what the agency describes as "high performance art."

Credits

Date
Jun 25, 2012
Brand:
BMW
Client:
BMW
Agency:
Cundari
Director, Marketing:
Kevin Marcott
Chief Creative Officer:
Brent Choi
Associate Creative Director, Copywriter:
Brian Murray
Associate Creative Director, Art Director:
Raul Garcia
Producer:
Sumit Ajwani
Digital Strategy:
Todd Hummel
Digital Strategy:
Caitlin Mcdonald
Production House:
Big Block
Director:
Mark Glaser
Managing Director:
Kenny Solomon
Executive Producer:
Pete King
Producer:
Kay Rough
Supervisor:
Glenn Bennett
Production Manager:
Kristen Zaik
Coordinator:
Cindy Chapman
Studio Team:
Tom Connors
Studio Team:
Rob Glazer
Studio Team:
Ilya Astrakhan
Studio Team:
Nick Poznick
Studio Team:
Milsap
Music/Sound Design:
Silent Joe West
Creative Director:
Roger Harris
Producer:
Trevor Allan
Sound Design:
Jo Rossi
Sound Design:
Tony Gort
Media:
Media Experts
Media Strategy/Planning:
Karel Wegert
Media Strategy/Planning:
Kris Davis
Editorial Company:
Whitehouse Post
Editor:
Brandon Porter
Executive Producer:
Joni Williamson
Producer:
Kristen Branstetter

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Project Type