Horror Film Conventions Make for a Very Funny BMW Ad

Latest From KBS Scares You Into Noticing X5's 'Connnected' System

Published On
Apr 03, 2015

Editor's Pick

A vacationing couple discovers a less-than-ideal bed and breakfast spot in this funny BMW ad from KBS directed by O Positive's David Shane. The pair think they're heading for the charming Sproutbrook Inn, but the crazy-looking lady standing on the porch suggests otherwise -- as does Siri, who pipes up to deliver news about "slayings" related to the lodging place. A tap of the button allows the husband and wife to book a better hotel, far, far away, through BMW Concierge. The ad promotes the "connectivity" of the automaker's X5.

To heighten the ad's creepy factor, the production company found a weird and abandoned-looking bed and breakfast in a suprisingly upscale neighborhood in Covington, Louisiana. Props like a rusty wheelchair, broken kiddie toys and overgrown foliage added to the "ambience." The freaky innkeeper was played by an actress who was "actually a normal, good-looking woman in real life."

Credits

Date
Apr 03, 2015
Brand:
BMW
Client:
BMW
Agency:
KBS&-Toronto
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher
Executive Creative Director:
Paul Renner
Director:
David Shane
Production Company:
O Positive
Creative Director:
Jason Slack
Creative Director:
Laurence Gega
Copywriter:
Nick Marchese
Art Director:
Evan Ortolani
Head of Production:
Jenny Read
Senior Producer:
Melissa Tifrere
Director, Photography:
Sebastian Pfaffenbichler
Executive Producer:
Marc Grill
Executive Producer:
Ralph Laucella
Editing Company:
Mackenzie Cutler
Editor:
Dave Koza
Sound Design Company:
Machine Head Stephen Dewey
Sound Mixer:
Sonic Union Mike Marinelli

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Project Type