BMW North America/BMW M: BMW M Initiation

Published On
Aug 25, 2014


The first-ever BMW M4 was "initiated" into the BMW family by drifting through a one-of-a-kind racecourse built entirely of enthusiasts' BMWs.


Aug 25, 2014
Brand :
BMW North America/BMW M
Client :
BMW North America/BMW M
Chief Executive Offier :
Ed Brojerdi
Executive Creative Director :
Paul Renner
Group Creative Director :
Marc Hartzman
Creative Director :
Aileen Calderon
Creative Director :
Rob Collignon
Copywriter :
Amy Lieberthal
Head of Production :
Jenny Read
Content Producer :
Daniel Roversi
Director :
Ben Conrad
Director, Photography :
Matthew Baker
Editor, The Armoury :
Kevin Osgood
Color, MPC :
Adrian Seery
Audio Mix :
Q Department
Art Director :
Katie Willmann
Production Company :
Logan & Sons

Need a credit fix? Contact the Creativity Editors

Project Type