Bell is offering a line of signature helmets for its BMX pro riders, and CP+B has created an accompanying print campaign, etched in what CD Tony Calcao calls "a wild visual style thats straight out of the BMX scene." The illustration scene was handled in-house by AD Dave Clemans. As an added bonus, Calcao notes, the web links "lead to some unbelievable online footage of the crew in action." This is not hype. A helmet is advisable when watching these clips.