The Standard/Quiksilver : Boardshorts 6
Published On
Aug 03, 2009
Editor's Pick
Quiksilver and The Standard have come together to introduce The Standard Boardshorts by Quiksilver, a limited run of '70s and '80s-styled boardshorts, re-constructed in modern fits and fabrics. The swimwear features city-themed designs, as well clever tourism-inspired detailing: inscribed on the shorts are "Quik Tips" city guides , featuring addresses of must see destinations in Los Angeles, New York and Miami—all curated by skaterboarder/surfer and Quiksilver creative director Natas Kaupas.
The shorts, along with a co-branded bikini, are available through shopthestandard.com and come August 8, they will be sold poolside in boardshorts and bikini vending machines at Standard locations across the country.
Credits
- Date
- Aug 04, 2009
- Agency :
- In-house
- Creative Director :
- Natas Kaupas
- Brand :
- The Standard/Quiksilver
- Client :
- The Standard/Quiksilver
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Project Type