PlayStation 2 : Bodies
There are a lot of people in this ad, but not nearly as many as the number of creatives involved in three new PS2 executions, part of an ongoing series of frequently demented and award-winning PlayStation images from TBWA/Paris. PS2 go-to guy Dimitri
Published On
May 05, 2006

Editor's Pick
There are a lot of people in this ad, but not nearly as many as the number of creatives involved in three new PS2 executions, part of an ongoing series of frequently demented and award-winning PlayStation images from TBWA/Paris. PS2 go-to guy Dimitri Daniloff (www.corbis.com/dimitridaniloff) is on hand (among other body parts) again for the photography in this "Bodies" ad, and as for what it all means, it's a PS2 "metaphor for the fun to be had playing in a big group of people," says the agency. "Players are connected through a joint sensory experience, and a chain reaction of pleasure and stimulation is set into motion." Just watch that exchange of bodily fluids. Which brings us to the interesting panty-sniffing idea (see the PDF), shot by Hans Starck, www.hansstarck.com. "A Japanese man indulges in his favorite fetish," TBWA explains. There's PS2 fun to be had without a big group of people, too, of course. In the comparatively straighforward "Head" ad, shot by Yann Robert, www.amgardinier.com, "the fantastic and virtual universe of PlayStation is revealed to readers by giving them a glimpse into what exactly goes on inside a player's head." Very cool, but we couldn't help noticing the tiny brain.
Credits
- Date
- May 05, 2006
- Creative Director :
- Erik Vervroegen
- Photographer :
- Dimitri Daniloff
- Photographer :
- Yann Robert
- Photographer :
- Hans Starck
- Art Buyer :
- Barbara Chevalier
- Art Director :
- Marianne Fonferrier
- Art Director :
- Joakim Revema
- Art Director :
- Bjorn Ruhmann
- Copywriter :
- Ghislaine De Germon
- Copywriter :
- Xander Smith
- Copywriter/Art Director :
- S Vacherot
- Copywriter/Art Director :
- Gregory Barry
- Copywriter/Art Director :
- Ingrid Varetz
- Copywriter/Art Director :
- Loic Cardon
- Copywriter/Art Director :
- Jessica Gerard-Huet
- Client :
- Sony
- Agency :
- TBWA-Paris
- Brand :
- PlayStation 2
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