People Outsource Tedious Tasks, Just Like Kayak, in Travel Site's Latest Ads

First Work From The Martin Agency New York

Published On
Sep 08, 2016

Editor's Pick

In Kayak's first work from its new creative agency The Martin Agency New York, people outsource some of life's more stressful/tedious tasks -- trying on jeans, finding a suitable date, picking the best lunch spot and keeping up with fashion -- to other people, often with a quirky touch. For instance, one woman has an army of body doubles on hand to try jeans, while another has several versions of herself try out different guys before she dates them.

The point of all this? To illustrate that this is exactly what Kayak does -- compares all the different travel options for you, and helps you pick.

Directed by Tool's Benji Weinstein, the work recalls The Martin Agency's Geico campaigns -- short, witty and with an extremely clear message about what the brand does -- and while perhaps not as "out there" as the brand's previous advertising through Barton F. Graf 9000, it does a decent job.


Sep 08, 2016
Brand :
Client :
Agency :
The Martin Agency
Chief Creative Officer :
Joe Alexander
Executive Creative Director :
James Robinson
Senior Copywriter :
Jamie Umpherson
Senior Art Director :
Marie Richer
Agency Producer :
Kelly Sutton
Executive Agency Producer :
John McAdorey
Senior Production Business Manager :
Kelly Clow
Group Account Director :
Cara Watson
Account Director :
Gabriella Eljaiek
Product Manager :
Meredith Dempsey
Group Planning Director :
John Gibson
Production Company :
Tool of North America
Director :
Benji Weinstein
Managing Partner :
Oliver Fuselier
Executive Producer :
Lori Stonebraker
Producer :
Chris Scherk
Editorial Company :
Cut + Run
Editor :
Frank Effron
Executive Producer :
Rená Martin
Producer :
Evyn Bruce
Color :
Nice Shoes
Colorist :
Gene Curley
Finishing :
Jogger Studios
End Card Graphics :
Hunter Gatherer
Audio Post Company :
Heard City
Engineer/Mixer :
Philip Loeb

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