In Kayak's first work from its new creative agency The Martin Agency New York, people outsource some of life's more stressful/tedious tasks -- trying on jeans, finding a suitable date, picking the best lunch spot and keeping up with fashion -- to other people, often with a quirky touch. For instance, one woman has an army of body doubles on hand to try jeans, while another has several versions of herself try out different guys before she dates them.
The point of all this? To illustrate that this is exactly what Kayak does -- compares all the different travel options for you, and helps you pick.
Directed by Tool's Benji Weinstein, the work recalls The Martin Agency's Geico campaigns -- short, witty and with an extremely clear message about what the brand does -- and while perhaps not as "out there" as the brand's previous advertising through Barton F. Graf 9000, it does a decent job.