Tribal DDB's latest phase of its Philips Bodygroom campaign focuses on performance art. With "Manalogues," comedian and Mad TV alum Bryan Callen turns into a character actor, playing different roles in five video installments that center on natural man-growth.
Playing a French guy, a Russian, a Brit and two Americans, Callen offers tales about the shame of hairiness and how his character overcame it using the Bodygroom. Visitors to the site can not only use their space bar to clap during and after each performance, but they can compare their applause with that of the aggregate audience. Additionally, you can submit your own Manalogues for consideration and the best of the bunch will eventually be performed.