The Non-Loneliness Of The Long Distance Female Traveler
Booking.com's Latest Ad Is One For The Ladies
Apr 28, 2014
Boyfriends may disapprove: Booking.com's latest spot in its campaign by Wieden + Kennedy Amsterdam focuses on the female solo traveler. The theme is that while she may love her boyfriend, sometimes a holiday without him has a lot to offer -- for example, he may not share her love of horseriding, seafood or the beach. Filmed again by Traktor in the same kooky, energetic style as previous efforts, it's definitely one for the ladies. There's also hard research behind it; according to a report done by Booking.com, 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.