: Booking Yeah

Booking awesome.

Published On
Jan 21, 2013

Editor's Pick

Wieden & Kennedy Amsterdam introduce travel site, a Priceline unit (and competitor) that is trying to make inroads in the U.S., with a funny new spot that also introduces a new way to express the combination of incredulity and joy you feel when you get your vacation arrangements just right.

Directed by Traktor, the spot features a ludicrous combination of slow-motion and over-the-top V.O. to document travellers' anticipation--and then joy--as they discover what awaits behind the door of their vacation abodes. The copy too, is spot on, and may very well have introduced a new "four-letter" word to our vernacular.