Foodies Go on a Gourmet Tour in's Japanese Campaign

Ad Showcases Different Types of Accommodation, With Food to Match

Published On
Jul 18, 2016

Editor's Pick brings its colorful and humor-filled advertising to Japan in a new spot from Wieden & Kennedy Tokyo that centers on a couple of foodies and their travels around Japan. It showcases the different types of accommodations afforded by their gourmet tour of the country, with each -- from glamorous urban hotel to traditional Japanese guesthouse -- offering its own culinary specialty. But when the pair chooses a more rural retreat, looks like they might be on the menu themselves.

Following this spot, the campaign will release two more commercials focused on athletic activities and onsen (hot springs) later this season. Each features a different group of smart, savvy travelers, embarking on adventures to explore their unique passions.