Apple iPad Mini : Books

It's the perfect companion.

Published On
Nov 11, 2012

Editor's Pick

TBWA/Media Arts Lab showcases the uber adorable iPad Mini in two new spots, which started airing last weekend. Like the spot that introduced the new device, which featured both the regular-sized iPad and the Mini playing the "piano" app in beautiful harmony together, the two new commercials also showcase both devices side-by-side, to show how well they work together.

In "Photos," the pictures displayed by the bigger iPad are completed by one appearing on the smaller one. For example, it shows a picture of a girl flying a kite in one, while the Mini shows the kite itself. Like earlier, it feels as if Apple is positioning the Mini as a device to act as a complementary one alongside your regular iPad. "Books" has a slightly different message, and shows how the Mini, despite being smaller, is every inch as usable as the bigger device.


Nov 12, 2012
Agency :
TBWA/Media Arts Lab
Chief Creative Officer :
Duncan Milner
Executive Creative Director/Production :
Eric Grunbaum
Creative Director :
Simon Cassels
Creative Director :
Jon Lancaric
Art Director :
Luke Martin
Copywriter :
Chris Trumbull
Executive Producer :
Mike Refuerzo
Agency Producer :
Hank Zakroff
Agency Producer :
Mallory Gordon
Production Company :
Green Dot Films
Director :
Mark Coppos
Director :
Rebecca Baehler
Director, Photography :
Fernando Cardenas
Editorial :
Nomad Editing Company
Editor :
Jenny Mogen
Post Company :
Lead Flame Artist :
Ben Gibbs
Brand :
Apple iPad Mini
Client :
Apple iPad Mini

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