Apple iPad Mini : Books
It's the perfect companion.
Editor's Pick
TBWA/Media Arts Lab showcases the uber adorable iPad Mini in two new spots, which started airing last weekend. Like the spot that introduced the new device, which featured both the regular-sized iPad and the Mini playing the "piano" app in beautiful harmony together, the two new commercials also showcase both devices side-by-side, to show how well they work together.
In "Photos," the pictures displayed by the bigger iPad are completed by one appearing on the smaller one. For example, it shows a picture of a girl flying a kite in one, while the Mini shows the kite itself. Like earlier, it feels as if Apple is positioning the Mini as a device to act as a complementary one alongside your regular iPad. "Books" has a slightly different message, and shows how the Mini, despite being smaller, is every inch as usable as the bigger device.
Credits
- Date
- Nov 12, 2012
- Agency :
- TBWA/Media Arts Lab
- Chief Creative Officer :
- Duncan Milner
- Executive Creative Director/Production :
- Eric Grunbaum
- Creative Director :
- Simon Cassels
- Creative Director :
- Jon Lancaric
- Art Director :
- Luke Martin
- Copywriter :
- Chris Trumbull
- Executive Producer :
- Mike Refuerzo
- Agency Producer :
- Hank Zakroff
- Agency Producer :
- Mallory Gordon
- Production Company :
- Green Dot Films
- Director :
- Mark Coppos
- Director :
- Rebecca Baehler
- Director, Photography :
- Fernando Cardenas
- Editorial :
- Nomad Editing Company
- Editor :
- Jenny Mogen
- Post Company :
- D-Train
- Lead Flame Artist :
- Ben Gibbs
- Brand :
- Apple iPad Mini
- Client :
- Apple iPad Mini
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