Adidas : Boost Purple

Work Club and Rattling Stick's Austen Humphries make fun science experiments for Boost running shoe

Published On
Jul 09, 2013

Editor's Pick

Adidas UK is the latest client to have fun on Vine with a series of splashy science experiments to promote the brand's Energy Boost running shoe. U.K. agency Work Club teamed with Rattling Stick director Austen Humphries on the films, which show how seemingly simple chemical reactions lead to the creation of the colorful kicks. The videos have been released on Twitter via AdidasUK. See other Vines, for Boost Blue and Boost Purple, to the right.