Lenovo : Boot or Bust
Can this laptop save itself?
Published On
Jul 13, 2011
Editor's Pick
McKinney's new campaign for PC maker Lenovo asks what your laptop would do if it had only seconds to boot up? And it takes a laptop on a parachute jump just to see.
The only way the computer can 'save itself' is by booting up in fewer than the 10 seconds it takes to hit the ground. The company is also launching a website entitled 'Rapid Boot', online ads and cinema spots, and will also use mobile and social media marketing built around customers own frustrated boot-up stories.
Credits
- Date
- Jul 14, 2011
- Brand :
- Lenovo
- Client :
- Lenovo
- Agency :
- McKinney
- Chief Creative Officer :
- Jonathan Cude
- Group Creative Director :
- Glen Fellman
- Art Director :
- Rachel Marshall
- Copywriter :
- Alex Saiz
- Producer :
- Naomi Newman
- Producer :
- Brian Kassman
- Interactive Production Coordinator :
- Jesse Wright
- Programmer :
- Rafe Kemmis
- Director :
- Sam Stephens
- Director :
- John Budion
- Production Company :
- Humble
- Executive Producer :
- Eric Berkowitz
- Executive Producer :
- Persis Koch
- Specialty Designer :
- West EFX Inc
- Director, Photography :
- Joe Jennings
- Project Coordinator/Designer :
- Erick Brennan
- Project Manager :
- Joseph Jenkins
- Unit Director, Photography :
- Alex Disendorf
- Director/DOP :
- Alan Whitcher
- Editor :
- Nick Regalbuto
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