Old Navy : Booty Reader

What does your boo-tay say about you?

Published On
Aug 02, 2010

Editor's Pick

Old Navy and Crispin Porter + Bogusky recently launched The Booty Reader. Turn your rear toward your webcam and the Booty Reader will reveal what your curves say about you and offer some rear-end outfitting recommendations.

Credits

Date
Aug 03, 2010
Brand:
Old Navy
Client:
Old Navy
Agency:
Crispin Porter Bogusky
Agency:
Crispin Porter Bogusky
Agency:
Crispin Porter Bogusky
Partner/Chief Creative Officer:
Andrew Keller
Partner/Chief Creative Officer:
Rob Reilly
Partner/Chief Creative Officer:
Jeffrey Benjamin
Group Creative Director:
Tiffany Rolfe
Associate Creative Director:
Katy Graham
Associate Creative Director:
Meghan Deroma
Copywriter:
Tim Koehler
Copywriter:
Xenia Rutherford
Copywriter:
Diana Brost
Copywriter:
Lane Karczewski
Copywriter:
Matt Davis
Art Director:
Roxanna Zegan
Art Director:
Jamie Feola
Interactive Art Director:
Cerra Buckholz
Programmer:
Mark DeVries
Programmer:
Calvin Hui
Programmer:
Stan Wiechers
Programmer:
Teguh Mualim
Programmer:
Sam Brenner
Programmer:
Simon Tam
Design Director/Flash Designer:
Dave Felton
Director, Integrated Production:
David Rolfe
Interactive Managing Director:
Winston Binch
Group Executive Producer:
Ivan Perez-Armendariz
Senior Integrated Producer:
Kia Zokaie
Integrated Producer:
Sara Payne
Integrated Producer:
Suzanne Chambers
Junior Integrated Producer:
Seth Padgett
Junior Integrated Producer:
Jorge Vargas-Perez
Art Producer:
Amber Heinert
Illustrator:
Miss Led
Photographer:
Todd Hollien
Music Company:
POP Sound
Technical Director:
Dan Fox
Technical Director:
Martin Legowiecki
Experience Director:
Hanna Rosenblom
Quality Assurance:
Stewart Warner
Quality Assurance:
Joseph Dowd
Content Management Supervisor:
Laura Likos
Content Supervisor:
Ryan Pariseau
Content Manager:
Charissa Kinney
Assistant Content Manager:
Jen Miller
Cognitive Anthropologist:
Lindsey Allison
Junior Digital Artist:
Zach Puetzer
Digital Effects Artist:
Tyler Gonerka
Digital Effects Artist:
Matt Koger

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Project Type