Old Navy : Booty Reader

What does your boo-tay say about you?

Published On
Aug 02, 2010

Editor's Pick

Old Navy and Crispin Porter + Bogusky recently launched The Booty Reader. Turn your rear toward your webcam and the Booty Reader will reveal what your curves say about you and offer some rear-end outfitting recommendations.

Credits

Date
Aug 03, 2010
Brand :
Old Navy
Client :
Old Navy
Agency :
Crispin Porter Bogusky
Agency :
Crispin Porter Bogusky
Agency :
Crispin Porter Bogusky
Partner/Chief Creative Officer :
Andrew Keller
Partner/Chief Creative Officer :
Rob Reilly
Partner/Chief Creative Officer :
Jeffrey Benjamin
Group Creative Director :
Tiffany Rolfe
Associate Creative Director :
Katy Graham
Associate Creative Director :
Meghan Deroma
Copywriter :
Tim Koehler
Copywriter :
Xenia Rutherford
Copywriter :
Diana Brost
Copywriter :
Lane Karczewski
Copywriter :
Matt Davis
Art Director :
Roxanna Zegan
Art Director :
Jamie Feola
Interactive Art Director :
Cerra Buckholz
Programmer :
Mark DeVries
Programmer :
Calvin Hui
Programmer :
Stan Wiechers
Programmer :
Teguh Mualim
Programmer :
Sam Brenner
Programmer :
Simon Tam
Design Director/Flash Designer :
Dave Felton
Director, Integrated Production :
David Rolfe
Interactive Managing Director :
Winston Binch
Group Executive Producer :
Ivan Perez-Armendariz
Senior Integrated Producer :
Kia Zokaie
Integrated Producer :
Sara Payne
Integrated Producer :
Suzanne Chambers
Junior Integrated Producer :
Seth Padgett
Junior Integrated Producer :
Jorge Vargas-Perez
Art Producer :
Amber Heinert
Illustrator :
Miss Led
Photographer :
Todd Hollien
Music Company :
POP Sound
Technical Director :
Dan Fox
Technical Director :
Martin Legowiecki
Experience Director :
Hanna Rosenblom
Quality Assurance :
Stewart Warner
Quality Assurance :
Joseph Dowd
Content Management Supervisor :
Laura Likos
Content Supervisor :
Ryan Pariseau
Content Manager :
Charissa Kinney
Assistant Content Manager :
Jen Miller
Cognitive Anthropologist :
Lindsey Allison
Junior Digital Artist :
Zach Puetzer
Digital Effects Artist :
Tyler Gonerka
Digital Effects Artist :
Matt Koger

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Project Type