Old Navy : Booty Reader

What does your boo-tay say about you?

Published On

Aug 02, 2010

Editor's Pick

Old Navy and Crispin Porter + Bogusky recently launched The Booty Reader. Turn your rear toward your webcam and the Booty Reader will reveal what your curves say about you and offer some rear-end outfitting recommendations.

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Credits

Date: Aug 03, 2010

Brand :: Old Navy

Client :: Old Navy

Agency :: Crispin Porter Bogusky

Agency :: Crispin Porter Bogusky

Agency :: Crispin Porter Bogusky

Partner/Chief Creative Officer :: Andrew Keller

Partner/Chief Creative Officer :: Rob Reilly

Partner/Chief Creative Officer :: Jeffrey Benjamin

Group Creative Director :: Tiffany Rolfe

Associate Creative Director :: Katy Graham

Associate Creative Director :: Meghan Deroma

Copywriter :: Tim Koehler

Copywriter :: Xenia Rutherford

Copywriter :: Diana Brost

Copywriter :: Lane Karczewski

Copywriter :: Matt Davis

Art Director :: Roxanna Zegan

Art Director :: Jamie Feola

Interactive Art Director :: Cerra Buckholz

Programmer :: Mark DeVries

Programmer :: Calvin Hui

Programmer :: Stan Wiechers

Programmer :: Teguh Mualim

Programmer :: Sam Brenner

Programmer :: Simon Tam

Design Director/Flash Designer :: Dave Felton

Director, Integrated Production :: David Rolfe

Interactive Managing Director :: Winston Binch

Group Executive Producer :: Ivan Perez-Armendariz

Senior Integrated Producer :: Kia Zokaie

Integrated Producer :: Sara Payne

Integrated Producer :: Suzanne Chambers

Junior Integrated Producer :: Seth Padgett

Junior Integrated Producer :: Jorge Vargas-Perez

Art Producer :: Amber Heinert

Illustrator :: Miss Led

Photographer :: Todd Hollien

Music Company :: POP Sound

Technical Director :: Dan Fox

Technical Director :: Martin Legowiecki

Experience Director :: Hanna Rosenblom

Quality Assurance :: Stewart Warner

Quality Assurance :: Joseph Dowd

Content Management Supervisor :: Laura Likos

Content Supervisor :: Ryan Pariseau

Content Manager :: Charissa Kinney

Assistant Content Manager :: Jen Miller

Cognitive Anthropologist :: Lindsey Allison

Junior Digital Artist :: Zach Puetzer

Digital Effects Artist :: Tyler Gonerka

Digital Effects Artist :: Matt Koger

Need a credit fix? Contact the Creativity Editors

Project Type

Website