Choose your own style t-shirt experiential activation
Jul 26, 2019
Booz Allen Hamilton was kicking off SXSW at the Startup Crawl. To make sure they connected immediately with attendees, we developed a custom T-shirt printing activation along with six fun, artistic T-shirt designs that amplified Booz Allen Hamilton’s campaign theme, ”Well, Hello Future.”
Attendees had the ability to choose a T-shirt color, their preferred design, ink color, and their custom shirts were printed right in front of them in just minutes. They were encouraged to wear the shirts and share on social throughout the SXSW event.