Choose your own style t-shirt experiential activation

Published On
Jul 26, 2019

Description

Booz Allen Hamilton was kicking off SXSW at the Startup Crawl. To make sure they connected immediately with attendees, we developed a custom T-shirt printing activation along with six fun, artistic T-shirt designs that amplified Booz Allen Hamilton’s campaign theme, ”Well, Hello Future.”

Attendees had the ability to choose a T-shirt color, their preferred design, ink color, and their custom shirts were printed right in front of them in just minutes. They were encouraged to wear the shirts and share on social throughout the SXSW event.

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Credits

Date
Jul 26, 2019
Agency:
The Craftsman Agency
Client:
Booz Allen Hamilton
Art Direction:
Sara Cantrall
Producer:
Jeanmarie Steele
Agency Management:
Anita Attaway
Executive Creative Director:
Gina Michnowicz
Event Strategy:
Kim Park

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