A Reminder About 9/11, From Kids Born on the Day
9/11 Day Organization Encourages Good Deeds on the Anniversary
Editor's Pick
Children born on 9/11 serve as a message of hope in a spot by non-profit the 9/11 Day Organization, encouraging people to perform good deeds on the anniversary of the tragic events.
Created pro bono by agency Grey New York, and directed by Adam Reid of Bodega Studios, the ad opens with faces of children born on the day, and then focuses on one particular teenager, Hillary O'Neill, who offers up a message of hope and resilience. It's a positive take on the anniversary, with O'Neill telling us how "the world has changed" since 2001. She also encourages people to perform good deeds on the day, and there's a social media element to the campaign where they can share them online. The spot ends with the words: "Share your good deed this #911Day."
9/11 Day Organization is dedicated to supporting the 9/11 National Day of Service and Remembrance, founded in 2002.
Credits
- Date
- Aug 26, 2015
- Agency:
- Grey-New York
- Brand:
- 9/11 Day Organization
- Client:
- 9/11 Day Organization
- Production Company:
- Bodega Studios
- Chief Creative Officer:
- Andreas Dahlqvist
- Executive Creative Officer:
- Linda Mummiani
- Executive Creative Officer:
- Caitlin Ewing
- Art Director:
- Carla Johnson
- Associate Creative Director:
- Kim Healy
- Project Manager:
- Liz Vaughan
- Agency Producer:
- Judi Nierman
- Production Company:
- Bodega Studios
- Director:
- Adam Reid
- Director, Photography:
- Adam Reid
- Editorial Company:
- Rock Paper Scissors
- Editor:
- Parker Whipple
- Producer:
- Mike Tockman
- Executive Producer:
- Eve Kornblum
- Music Producer:
- Ben Dorenfeld
- Audio Engineer:
- Matt Baker
- Audio Engineer + Sound Design Radio:
- Joe O'Connell Blast Audio
- Partner:
- Jason Kahner
- Senior Vice President/Account Director:
- Tara Cosentino
- Account Executive:
- Jillian Kettler
- Director, Strategy:
- Peri Shaplow
- Director/Social Media:
- Laura Chavoen
- Social Strategist:
- Olga Zakharenko
- Executive Producer:
- Clint Goldman
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