A Reminder About 9/11, From Kids Born on the Day

9/11 Day Organization Encourages Good Deeds on the Anniversary

Published On
Aug 26, 2015

Editor's Pick

Children born on 9/11 serve as a message of hope in a spot by non-profit the 9/11 Day Organization, encouraging people to perform good deeds on the anniversary of the tragic events.

Created pro bono by agency Grey New York, and directed by Adam Reid of Bodega Studios, the ad opens with faces of children born on the day, and then focuses on one particular teenager, Hillary O'Neill, who offers up a message of hope and resilience. It's a positive take on the anniversary, with O'Neill telling us how "the world has changed" since 2001. She also encourages people to perform good deeds on the day, and there's a social media element to the campaign where they can share them online. The spot ends with the words: "Share your good deed this #911Day."

9/11 Day Organization is dedicated to supporting the 9/11 National Day of Service and Remembrance, founded in 2002.


Aug 26, 2015
Agency :
Grey-New York
Brand :
9/11 Day Organization
Client :
9/11 Day Organization
Production Company :
Bodega Studios
Chief Creative Officer :
Andreas Dahlqvist
Executive Creative Officer :
Linda Mummiani
Executive Creative Officer :
Caitlin Ewing
Art Director :
Carla Johnson
Associate Creative Director :
Kim Healy
Project Manager :
Liz Vaughan
Agency Producer :
Judi Nierman
Production Company :
Bodega Studios
Director :
Adam Reid
Director, Photography :
Adam Reid
Editorial Company :
Rock Paper Scissors
Editor :
Parker Whipple
Producer :
Mike Tockman
Executive Producer :
Eve Kornblum
Music Producer :
Ben Dorenfeld
Audio Engineer :
Matt Baker
Audio Engineer + Sound Design Radio :
Joe O'Connell Blast Audio
Partner :
Jason Kahner
Senior Vice President/Account Director :
Tara Cosentino
Account Executive :
Jillian Kettler
Director, Strategy :
Peri Shaplow
Director/Social Media :
Laura Chavoen
Social Strategist :
Olga Zakharenko
Executive Producer :
Clint Goldman

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