A Confident Young Ram Meets His Match in VW's Fun Ad for the T-Roc
Spot by Adam&Eve/DDB Features a Totally CG Animal Creation
Nov 30, 2017
An entertaining U.K. ad for Volkswagen's T-Roc truck model centers around a plucky baby ram who's "born confident" with the thick black fur and fully grown horns of an adult ram.
The ram takes on anything in life -- a sheepdog, a farmer, a bull and more-- but meets his match when he comes up against the T-Roc SUV. Set to the Lenny Kravitz classic "Are you gonna go my way," the ad is playfully directed by Nick Gordon at Somesuch.
In case you were wondering, the ram was created entirely in CG, by VFX firm MPC (see the Making Of film for more on how it was done.) Carsten Keller, MPC's 3D creative director, says: "We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and 'acting' too hard, and you instantly lose believability -- the emotion and storytelling in 'Born Confident' comes from our little hero's elegant and confident posing, with no need for buffed-up, oversized muscles."