Freediver William Trubridge Embodies the Simplicity of Steinlager Pure
Where Athletic Grace and Lager Purity Intersect
Editor's Pick
To promote its partnership with champion freediver William Trubridge, as well as its own commitment to "purity," New Zealand beer brand Steinlager pure has released this stunning, poetic film. Created out of DDB New Zealand and directed by Robbers Dog's Adam Stevens, it captures Mr. Trubridge descending gracefully into the deep blue. In 2010, Mr. Trubridge set the world record for the longest unassisted free dive at 101 meters. He was also the first to ever break the 100 meter barrier.
Steinlager's sponsorship will continue later this year, when DDB will be involved in broadcasting Mr. Trubridge's next world record attempt at Dean's Blue Hole, the world's deepest blue hole, located near Long Island in the Bahamas.
Credits
- Date
- Jul 09, 2014
- Brand :
- Steinlager Pure
- Client :
- Steinlager Pure
- Agency :
- DDB
- Executive Creative Director :
- Shane Bradnick
- Creative Director :
- Chris Schofield
- Senior Art Director :
- James Conner
- Senior Copywriter :
- Christie Cooper
- Copywriter :
- Guy Denniston
- Head of Planning :
- Lucinda Sherborne
- Planning Director :
- Rupert Price
- Executive Agency Producer :
- Judy Thompson
- Agency Producer :
- Rosie Grayson
- Director, Marketing :
- Craig Baldie
- Category Director :
- Ben Wheeler
- Senior Brand Manager :
- Michael Taylor
- Assistant Brand Manager :
- Alison Futcher
- Business Director :
- Alex Lawson
- Business Manager :
- Andrea Glidden
- Senior Media Buyer :
- Kate Gamble
- Senior Media Buyer :
- Henry Rowley
- Production Company :
- Robbers Dog Films
- Executive Producer :
- Mark Foster
- Director :
- Adam Stevens
- Producer :
- Helen Hendry
- Director, Photography :
- Pete Zuccarini
- Post Production :
- BlockHead
- Editor :
- Tim Mauger
- Colorist :
- Vincent Taylor
- Online :
- Stefan Coory
- Composer :
- Cam Ballantyne
- Sound Mix :
- Jon Cooper
Need a credit fix? Contact the Creativity Editors
