Freediver William Trubridge Embodies the Simplicity of Steinlager Pure
Where Athletic Grace and Lager Purity Intersect
Jul 09, 2014
To promote its partnership with champion freediver William Trubridge, as well as its own commitment to "purity," New Zealand beer brand Steinlager pure has released this stunning, poetic film. Created out of DDB New Zealand and directed by Robbers Dog's Adam Stevens, it captures Mr. Trubridge descending gracefully into the deep blue. In 2010, Mr. Trubridge set the world record for the longest unassisted free dive at 101 meters. He was also the first to ever break the 100 meter barrier.
Steinlager's sponsorship will continue later this year, when DDB will be involved in broadcasting Mr. Trubridge's next world record attempt at Dean's Blue Hole, the world's deepest blue hole, located near Long Island in the Bahamas.