Freediver William Trubridge Embodies the Simplicity of Steinlager Pure

Where Athletic Grace and Lager Purity Intersect

Published On
Jul 09, 2014

Editor's Pick

To promote its partnership with champion freediver William Trubridge, as well as its own commitment to "purity," New Zealand beer brand Steinlager pure has released this stunning, poetic film. Created out of DDB New Zealand and directed by Robbers Dog's Adam Stevens, it captures Mr. Trubridge descending gracefully into the deep blue. In 2010, Mr. Trubridge set the world record for the longest unassisted free dive at 101 meters. He was also the first to ever break the 100 meter barrier.

Steinlager's sponsorship will continue later this year, when DDB will be involved in broadcasting Mr. Trubridge's next world record attempt at Dean's Blue Hole, the world's deepest blue hole, located near Long Island in the Bahamas.


Jul 09, 2014
Brand :
Steinlager Pure
Client :
Steinlager Pure
Agency :
Executive Creative Director :
Shane Bradnick
Creative Director :
Chris Schofield
Senior Art Director :
James Conner
Senior Copywriter :
Christie Cooper
Copywriter :
Guy Denniston
Head of Planning :
Lucinda Sherborne
Planning Director :
Rupert Price
Executive Agency Producer :
Judy Thompson
Agency Producer :
Rosie Grayson
Director, Marketing :
Craig Baldie
Category Director :
Ben Wheeler
Senior Brand Manager :
Michael Taylor
Assistant Brand Manager :
Alison Futcher
Business Director :
Alex Lawson
Business Manager :
Andrea Glidden
Senior Media Buyer :
Kate Gamble
Senior Media Buyer :
Henry Rowley
Production Company :
Robbers Dog Films
Executive Producer :
Mark Foster
Director :
Adam Stevens
Producer :
Helen Hendry
Director, Photography :
Pete Zuccarini
Post Production :
Editor :
Tim Mauger
Colorist :
Vincent Taylor
Online :
Stefan Coory
Composer :
Cam Ballantyne
Sound Mix :
Jon Cooper

Need a credit fix? Contact the Creativity Editors

Project Type