This shocking Black Friday sales pitch highlights the demise of our wildlife
Ad from the Born Free Foundation promotes 'Nature's closing down sale'
Nov 30, 2020
While Black Friday may be losing some of its luster this year, it's still a time of year when we're bombarded by sales pitches for heavily discounted products. The latest campaign from wildlife charity The Born Free Foundation takes the form of one of those, but what's "on offer" may shock you.
The campaign, by Engine, encourages people to adopt an endangered animal. “We wanted to highlight that people can save more than money this sale season, by adopting an animal with Born Free," said Katy Hopkins, creative director at the agency. "The intrinsic urgency of sales advertising felt like the perfect way to highlight the desperate state of the world’s wildlife."