Shell: Born from Natural Gas
Published On
May 13, 2014
Description
Today Pennzoil is launching a new campaign called "Born from Natural Gas" for a first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology - the first true innovation in the category in over 35 years. To debut the product, JWT Atlanta wanted to create something just as innovative as the product itself. The result is a first-of-its-kind TV commercial shot on gaseous vapor clouds. A project that took almost a year to produce due to the technical and engineering side of pulling off a commercial, live in-camera, of this magnitude.
Credits
- Date
- May 13, 2014
- Agency :
- JWT-Atlanta
- Brand :
- Shell
- Client :
- Shell
- Global Brand Director :
- Christoper Hayek
- Chief Creative Officer :
- Perry Fair
- Creative Director :
- Jeremy Jones
- Creative Director :
- Dustin Tamilio
- Senior Copywriter :
- Troy Leyenaar
- Senior Producer :
- Chrissy Lucas
- Production Company :
- Skunk LA
- Director :
- Raf Wathion
- Line Producer :
- Fred Vrancken
- Executive Producer :
- Tim Dillon
- Senior Producer :
- John Skeffington
- Visual Effects Supervisor :
- Ashley Bernes
- 2D Lead :
- Evan Schoonmaker
- Compositor :
- Sang Lee
- Compositor :
- Gigi Ng
- Compositor :
- Carl Fong
- Compositor :
- Jonathan McKee
- 3D Lighter :
- Kevin Lu
- 3D Lighter :
- Chris Bernier
- 3D Animator :
- Ty Coyle
- Designer :
- Andrew Montague
- Designer :
- Philip Sierzega
- Colorist :
- Mark Gethin
- Editorial :
- Martin Leroy
- Editorial :
- The Whitehouse Post
- Sound Design :
- Gus Koven
- Sound Design :
- Stimmung
- Audio Mix :
- Scott Persson
- Audio Mix Facility :
- Sound Lounge
- Original Composition :
- Atticus Ross
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Project Type
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