Loud neighbors who vacuum after midnight or play the accordion loudly are usually a source of endless frustration. But a new campaign from Bose promoting its noise-canceling headphones turns the idea on its head. In the coronavirus era, noise means your neighbors are safe.
The black and white spot, created by Wunderman Thompson Dubai, shows a series of humorous examples of the kind of noise you might get from next door, from a woman obsessed with her nine speed blender to someone who "only watches war movies with surround sound."
The viewer glimpses these people through the windows and balconies of buildings. Production company Asteroide in Brazil filmed all the windows under lockdown in the Brazilian city of Curitiba, with the production team and their families appearing as the characters. "As the idea was already voyeuristic, we did everything within the standards required by WHO," says Asteroide Creative Director Guilherme Biglia. "All of us at the company appear in the film, our mothers, our homes," adds director Thiago Prestes. "It was a film we all made together, from our homes, for the world. And we combined these images with our own photos from other cities in the world and made them live-action. The film includes Paris, Bogotá, Cannes, NY, Stockholm—even Curitiba."
The film ends with the message: "Dear neighbor...I just want to say I'm glad to hear you're OK," and the hashtag #StayNoisy. It's running in countries including the U.S., France, Germany, Australia and New Zealand as well as the United Arab Emirates.