From Beers To Bras: The Hero Of Cobra's New U.K. Spot Has A Double Life

Quirky Karmarama Spot Introduces 'Live Smooth' Tagline

Published On
Mar 04, 2014

Editor's Pick

To advertise Cobra Beer, the Indian beer brand popular in the UK, agency Karmarama has come up with the idea of The Boss, a smooth businessman who runs successful beer company Cobra by day, and successful brassiere company BraCo (an anagram of guess what?) by night. Biscuit's Mike Maguire directed the spot, which shows The Boss flitting between the two activities and "living the dream". The brand's new tagline is "live smooth".


Mar 04, 2014
Agency :
Brand :
Client :
Art Director :
Clement Woodward
Copywriter :
Richard Connell
Creative Director :
Dave Buonaguidi
Agency Producer :
Jenny O'Connell
Production Company :
Biscuit Filmworks
Director :
Mike Maguire
Producer :
Emma Butterworth
Executive Producer :
Orlando Wood
Managing Director :
Shawn Lacy
Production Manager :
Katie Smith
Director, Photography :
Daniel Landin
Production Designer :
Alexis Ross
1st Assistant Director :
Iain Patrick
Offline Editor :
Rick Russell
Edit Company :
Final Cut
Visual Effects Post :
Nineteen Twenty
Visual Effects Supervisor :
Chrys Aldred
Visual Effects Producer :
Scott Griffin
Levii Peterffy
Colorist :
Jean-Clement Soret
Color :
Sound Design :
Steve Lane @ GCRS
Music Company :
Major Tom

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Project Type