From Beers To Bras: The Hero Of Cobra's New U.K. Spot Has A Double Life
Quirky Karmarama Spot Introduces 'Live Smooth' Tagline
Published On
Mar 04, 2014
Editor's Pick
To advertise Cobra Beer, the Indian beer brand popular in the UK, agency Karmarama has come up with the idea of The Boss, a smooth businessman who runs successful beer company Cobra by day, and successful brassiere company BraCo (an anagram of guess what?) by night. Biscuit's Mike Maguire directed the spot, which shows The Boss flitting between the two activities and "living the dream". The brand's new tagline is "live smooth".
Credits
- Date
- Mar 04, 2014
- Agency :
- Karmarama
- Brand :
- Cobra
- Client :
- Cobra
- Art Director :
- Clement Woodward
- Copywriter :
- Richard Connell
- Creative Director :
- Dave Buonaguidi
- Agency Producer :
- Jenny O'Connell
- Production Company :
- Biscuit Filmworks
- Director :
- Mike Maguire
- Producer :
- Emma Butterworth
- Executive Producer :
- Orlando Wood
- Managing Director :
- Shawn Lacy
- Production Manager :
- Katie Smith
- Director, Photography :
- Daniel Landin
- Production Designer :
- Alexis Ross
- 1st Assistant Director :
- Iain Patrick
- Offline Editor :
- Rick Russell
- Edit Company :
- Final Cut
- Visual Effects Post :
- Nineteen Twenty
- Visual Effects Supervisor :
- Chrys Aldred
- Visual Effects Producer :
- Scott Griffin
- DMP :
- Levii Peterffy
- Colorist :
- Jean-Clement Soret
- Color :
- MPC
- Sound Design :
- Steve Lane @ GCRS
- Music Company :
- Major Tom
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