Mysterious Pop Up Shop Sells Luxe Life Basics to Open Consumers' Eyes to Another Absurd Purchase
Oct 24, 2013
Shoppers in Australia came across this unusual pop-up boutique selling an interesting line of luxury goods: bottled air, packaged sunshine and moonlight in a jar. It turns out the whole thing was just a stunt from Yarra Valley Water, one o Melbourne's three largest H20 suppliers. The point was, of course, to open consumers' eyes to how ridiculous it is for them to purchase the bottled version of another basic: H20.