U.K. retailer Argos is using acrobats to promote its same day, fast-track delivery service in a colorful, energetic new TV spot.
The ad, by CHI& Partners, and directed by Nieto at Stink, is set against a white backdrop, filled with a maze of colored doors. The floor is transformed into a giant trampolining space, and the room is filled with high-flying acrobats who perform tricks, twists and somersaults in the air while delivering goods such as dolls, TVs and video game consoles. (We only wish delivery people looked this enthusiastic in real life).
Breaking on TV this weekend, the ad promtoes the fact that Argos customers can now choose the delivery slot that suits them, right through until 10pm, on all orders made before 6pm.