The latest in aphrodisiacs? A charging cable
Ad from Bouygues Telecom promoting its mini-charger suggests it could kill in-bed scrolling
Editor's Pick
Perhaps it's the pandemic, but some of the ideas we're seeing for Valentine's Day this year suggest it's going to take more than romantic gestures to get couples in the mood on Feb. 14.
We've had a mortgage company write an erotic novel; Lowe's offering couples special dinner, toast and splash painting sessions; and others such as Stonyfield Dairy offering a "date with a cow" (see Ad Age's roundup of what marketers are up to here.)
Over in France, a humorous campaign from Bouygues Telecom has a suggestion for how to bring back the romance when you're both constantly scrolling on your phones in bed. It's an issue we've seen telecom brands tackle before (like Brazil's Vivo in this heartwarming 2017 spot) but this one has a more practical answer to your tech obsession; just get a shorter charging cable already. With the company's new mini-charger, only 3.2cm long, you won't be able to charge your phone and scroll at the same time. The upside is that you can listen to your lover sing cheesy guitar compositions instead.
The spot comes from BETC and was directed by Hafid Benamar of Allso, with French comedy duo Laura Felpin and Cedric Salaun starring as the couple.
Credits
- Date
- Feb 11, 2021
- Client :
- Bouygues Telecom
- Agency :
- BETC-Paris
- Brand Manager :
- Tanguy Moillard
- Brand Manager :
- Tifenn Ouchene Boureau
- Brand Manager :
- Anne-Laure Dreano
- Brand Manager :
- Ludovic Patsouris
- Brand Manager :
- Jeremy Rodney
- Brand Manager :
- Faustine Canart
- Agency Manager :
- Bertille Toledano
- Agency Manager :
- Mathieu Laugier
- Agency Manager :
- Sophie Roberts
- Agency Manager :
- Adrien Bleton
- Strategic Planner :
- Alexandre Ben Soussan
- Executive Creative Director :
- Stephane Xiberras
- Creative Director :
- Olivier Aumard
- Copywriter :
- Thomas Prechac
- Art Director :
- Felix Falzon
- Art Director :
- Albert Yvert
- Traffic Manager :
- Marie-Caroline Pupin
- Integrated Producer :
- Bao Tu-Ngoc
- Creative Producer :
- Sebastien Lintingre
- Production Company :
- ALLSO
- Producer :
- Franck Annese
- Director :
- Hafid Benamar
- Sound Company :
- Kouz
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