This spot is a treasure hunt for Netflix nerds

Ad for France's Bouygues Telecom from BETC Paris contains 20 Easter eggs from a selection of the streaming service's shows

Published On
Jul 12, 2019

Editor's Pick

What at first glance seems like a typical story of a grumpy teenager learning to appreciate time with his mother quickly becomes a hunt worthy of “Where’s Waldo.” The latest campaign for Netflix and French company Bouygues Telecom is replete with hidden Easter eggs from the streaming platform’s shows—20 of them—and loyal viewers can test themselves to see how many they can find.

The campaign from BETC Paris sprinkles blink-and-you’ll-miss it references throughout the 60-second spot. Some of them are more obvious than others, like the ID that says “Chapman,” a character from “Orange is the New Black” and the partially-hidden ghost in the closet from “The Haunting of Hill House,” a series jam-packed with the same kind of spooky cameos. And some are gone so quickly it’ll take several rewinds to catch them. Viewers can check their guesses at the dedicated site spotthereference.com.

The spot is directed by Adrien Armanet and is running online and on French TV this month.

Credits

Date
Jul 12, 2019
Client:
Bouygues Telecom
Client:
Netflix
Agency:
BETC-Paris
Client Management:
Tanguy Moillard
Client Management:
Anne-Laure Dreano
Client Management:
Celine Matter
Client Management:
Jeremy Rodney
Client Management:
Lucas Joly
Client Management:
Diane Reol
Agency Management:
Bertille Toledano
Agency Management:
Mathieu Laugier
Agency Management:
Adrien Bletton
Executive Creative Director:
Stephane Xiberras
Creative Director:
David Soussan
Creative Director:
Marie-Eve Schoettl
Copywriter Art Director:
Alexandre Girod
Copywriter Art Director:
Julien Vergne
Traffic:
Alexandra Chini
Creative Producer:
Sebastien Lintingre
Production Company Producer:
Jean Duhamel
Production Company Producer:
Jules Dieng
Director:
Adrien Armanet
Sound Production:
GENERAL POP
Music Creative Director:
Christophe Caurret
First Diffusion:
1ER JUILLET 2019
Direction De Projet:
Thibault Cuisiniez
Direction De Projet:
Claude Zamy
Creative Director:
Sylain Paradis
Webdesigner:
Mickael Dubost
Technical Consultant:
Alexis Galbourdin
Technical Consultant:
Benjamin Vergne
Developer:
Antonin Langlade
Head of Entertainment Strategies:
Lennie Stern
Activation Strategist:
Marine Birolleau
Activation Strategist:
Charlotte Jacquety

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