Boy Shares His Life With A Bear In Moving Spot For Child Bereavement Charity

Spot Ran On U.K. Mother's Day This Weekend

Published On
Mar 31, 2014

Editor's Pick

Child bereavement charity Grief Encounter ran this heartrending spot on U.K. Mother's Day this weekend, highlighting the gaping hole that losing a parent can leave in a child's life. It shows a little boy doing all the things you'd expect his mother to do -- putting a band-aid on his knee, pulling his boots on, switching his night-light off -- by himself, with only a teddy bear for company. The spot was created by Green Cave People (the shop opened by former DLKW ECD Malcolm Green in 2011 with former Lowe strategy director Marc Cave) and directed by Liz Murphy via Nice Shirt Films.

Credits

Date
Mar 31, 2014
Agency:
Green Cave People
Brand:
Grief Encounter
Client:
Grief Encounter
Executive Creative Director:
Jackie Steers
Director:
Liz Murphy
Production Company:
Nice Shirt Films
Director, Photography:
Alex Reid
Producer:
James Graley
Grade:
Vic Parker
Online:
Jon Hollis
Managing Partner:
Holly Ripper
Editor:
Mark Burnett

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