A Kid Can Only Communicate by Beeping in Emotive GE Film
Two Minute Spot Kicks off 'Language of Industry' Campaign
Editor's Pick
GE is kicking off a fall campaign centered around the "language of Industry" slogan with this heartwarming two minute spot about a "boy who beeps." In the spot, which breaks tonight during the opening game of "NFL Thursday Night Football," a baby is born and communicates by beeping. As the story unfolds, he grows up into a ridiculously cute kid, and learns how to manipulate machines with his beeps -- changing the channel on the TV, moving toy cars, even changing traffic lights. Other kids laugh at him (all except one little girl who's impressed) but once he's discovered, he's suddenly famous and in-demand. The spot, by BBDO New York, ends with the line "When you speak the language of industry, the conversation can change the world."
Read more about the GE campaign over at AdAge.com.
Credits
- Date
- Sep 03, 2014
- Brand :
- General Electric
- Client :
- General Electric
- Agency :
- BBDO-New York
- Editorial Company :
- EXILE
- Editor :
- Kirk Baxter
- Executive Producer :
- Carol Lynn Weaver
- Assistant Editor :
- Nate Gross
- Production Company :
- Park Pictures
- Owner/Executive Producer :
- Jackie Kelman Bisbee
- Executive Producer :
- Mary Ann Marino
- Executive Producer/Line Producer :
- Caroline Kousidonis
- Director :
- Lance Acord
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Michael Aimette
- Creative Director/ Copywriter :
- Tim Roan
- Associate Creative Director, Art Director :
- Lance Vining
- Director, Integrated Production :
- David Rolfe
- Executive Producer :
- Diane Hill
- Producer :
- George Sholley
- Junior Producer :
- Sasha White
- Head of Music Production :
- Rani Vaz
- Music Executive Producer :
- John Melillo
- Visual Effects House :
- A52
- Sound Design :
- Barking Owl
- Mix :
- Lime Studios
- Mixer :
- Zac Fisher
- Music :
- Beck
Need a credit fix? Contact the Creativity Editors
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