Your Heart May Ache a Bit for the Clumsy Boy Who Stars in This Sweet Subaru Ad
'At Our House,' a Mom Says in Voice-Over, 'We Need Things That Are Built to Last'
Editor's Pick
You know the kid in this commercial (or maybe even recognize a bit of him in yourself): the innocent sort who moves through the world haplessly -- not out of recklessness, but due to a certain jinxed aura. As we listen to a gently plaintive piano tune that serves as the ad's soundtrack, we witness our young protagonist wrecking his bike, spilling the contents of his backpack, botching a classroom presentation and more.
When, near the end of the spot, we see him get behind the wheel of a car, panic seems like the appropriate response -- but then we hear his understanding mother in voice-over: "At our house, we need things that are built to last." After a pause for effect, she adds, "That's why we got a Subaru."
And so The Boy Who Breaks Everything will live to see another day (of low-level screw-ups).
Credits
- Date
- Jul 11, 2016
- Brand :
- Subaru
- Client :
- Subaru
- Agency :
- Carmichael Lynch
- Senior Vice President, Marketing :
- Alan Bethke
- National Advertising Manager :
- Brian Cavallucci
- Advertising Production Specialist :
- Michelle Shoultes
- Chief Creative Officer :
- Marty Senn
- Executive Creative Director :
- Randy Hughes
- Group Creative Director :
- Dean Buckhorn
- Writer :
- Dean Buckhorn
- Art Director :
- Brad Harrison
- Creative Director :
- Brad Harrison
- Head of Production :
- Joe Grundhoefer
- Executive Content Producer :
- Brynn Hausmann
- Business Affairs Director :
- Vicki Oachs
- Talent :
- Jennifer Knutson
- Account Management :
- Brad Williams
- Account Management :
- Adam Craw
- Account Management :
- Erin Zunich
- Product Information Specialist :
- Robert Ar
- Product Information Specialist :
- Jonathan Bush
- Project Manager :
- Allison Sadeghi
- Production Company :
- The Corner Shop
- Director :
- Peter Thwaites
- Managing Partner :
- Anna Hashmi
- Executive Producer :
- Anna Hashmi
- Line Producer :
- Donald Taylor
- Director, Photography :
- Joost Van Gelder
- Editing House :
- Work
- Editor :
- Stewart Reeves
- Assistant Editor :
- Louise Robinson
- Executive Producer :
- Marlo Baird
- Producer :
- Brandee Probasco
- Visual Effects House :
- Steve Medin
- Visual Effects Studio :
- Volt Studios
- Online Artist :
- Steve Medin
- Visual Effects Post Producer :
- Amanda Tibbits
- Telecine :
- Adam Scott
- Telecine :
- The Mill
- Audio Mix :
- Carl White
- Sound Designer :
- Carl White
- Sound/Mix :
- SisterBoss
- Post Production Audio :
- Annie Sparrows
- Post Production :
- SisterBoss
- Music :
- Come Home
- Performer :
- Kari Steinert
- Writer :
- Kari Steinert
- Music Company :
- Walker
- Executive Producer :
- Sara Matarazzo
- Senior Producer :
- Abbey Hickman
- Music :
- Marissa Hernandez
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