Your Heart May Ache a Bit for the Clumsy Boy Who Stars in This Sweet Subaru Ad

'At Our House,' a Mom Says in Voice-Over, 'We Need Things That Are Built to Last'

Published On
Jul 11, 2016

Editor's Pick

You know the kid in this commercial (or maybe even recognize a bit of him in yourself): the innocent sort who moves through the world haplessly -- not out of recklessness, but due to a certain jinxed aura. As we listen to a gently plaintive piano tune that serves as the ad's soundtrack, we witness our young protagonist wrecking his bike, spilling the contents of his backpack, botching a classroom presentation and more.

When, near the end of the spot, we see him get behind the wheel of a car, panic seems like the appropriate response -- but then we hear his understanding mother in voice-over: "At our house, we need things that are built to last." After a pause for effect, she adds, "That's why we got a Subaru."

And so The Boy Who Breaks Everything will live to see another day (of low-level screw-ups).


Jul 11, 2016
Brand :
Client :
Agency :
Carmichael Lynch
Senior Vice President, Marketing :
Alan Bethke
National Advertising Manager :
Brian Cavallucci
Advertising Production Specialist :
Michelle Shoultes
Chief Creative Officer :
Marty Senn
Executive Creative Director :
Randy Hughes
Group Creative Director :
Dean Buckhorn
Writer :
Dean Buckhorn
Art Director :
Brad Harrison
Creative Director :
Brad Harrison
Head of Production :
Joe Grundhoefer
Executive Content Producer :
Brynn Hausmann
Business Affairs Director :
Vicki Oachs
Talent :
Jennifer Knutson
Account Management :
Brad Williams
Account Management :
Adam Craw
Account Management :
Erin Zunich
Product Information Specialist :
Robert Ar
Product Information Specialist :
Jonathan Bush
Project Manager :
Allison Sadeghi
Production Company :
The Corner Shop
Director :
Peter Thwaites
Managing Partner :
Anna Hashmi
Executive Producer :
Anna Hashmi
Line Producer :
Donald Taylor
Director, Photography :
Joost Van Gelder
Editing House :
Editor :
Stewart Reeves
Assistant Editor :
Louise Robinson
Executive Producer :
Marlo Baird
Producer :
Brandee Probasco
Visual Effects House :
Steve Medin
Visual Effects Studio :
Volt Studios
Online Artist :
Steve Medin
Visual Effects Post Producer :
Amanda Tibbits
Telecine :
Adam Scott
Telecine :
The Mill
Audio Mix :
Carl White
Sound Designer :
Carl White
Sound/Mix :
Post Production Audio :
Annie Sparrows
Post Production :
Music :
Come Home
Performer :
Kari Steinert
Writer :
Kari Steinert
Music Company :
Executive Producer :
Sara Matarazzo
Senior Producer :
Abbey Hickman
Music :
Marissa Hernandez

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