Lowe's Gives Spring Commercial an NCAA Twist
Tiles Now Features Eliminated Team Names
Published On
Apr 04, 2014
Editor's Pick
Lowe's and BBDO New York have been airing a commercial this spring that features a man staring at his freshly tiled bathroom, watching the tiles crumble. The ad inspired tweets that compared the crumbling walls to their own, busted NCAA brackets. In response, the agency created a Final Four-themed version of the spot, which features eliminated basketball team names on the tiles.
Credits
- Date
- Apr 04, 2014
- Brand :
- Lowe's
- Client :
- Lowe's
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Lauren Connolly
- Executive Creative Director :
- Tim Bayne
- Associate Creative Director, Copywriter :
- Dan Kelly
- Associate Creative Director, Art Director :
- Todd Rone Parker
- Executive Producer :
- Kevin Wilson
- Producer :
- Theresa Reyes
- Producer :
- Whitney Collins
- Production Company :
- Biscuit
- Director :
- Mike Maguire
- Producer :
- Rick Jarjoura
- Editorial Company :
- Stardust West
- Producer :
- Sabrina Elizondo
- Editorial Company :
- Cutting Room
- Editor :
- Chuck Willis
- Producer :
- Eytan Gutman
- Sound Design :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Producer :
- Whitney Fromholtz
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Project Type
