Comedian Nick Thune plays Brad, a Lyft driver with a few unusual habits, in a series of hidden-camera pranks filmed to promote the Honda Fit.
Agency RPA brought in Fred Savage (the former child actor who has directed episodes of "Modern Family" and "Always Sunny in Philadelphia") to direct the video, which shows Brad surprising his passengers in various dryly hilarious ways. These range from Brad asking them to help him rehearse lines from the script of a soap opera to listening to him being dumped by his girlfriend. On speaker phone.
As part of the same campaign, Honda is teaming up with Vine stars such as Cody Johns to create video clips featuring the Fit.