A firefly and his buddies save the holidays in this sweet animated tale

Banking group Bradesco is spreading a message of inclusion and diversity

Published On
Dec 20, 2018

Editor's Pick

Brazilian banking group Bradesco offers up a heartwarming end-of-year animation, the charming tale of a firefly who leaves the countryside for the big city. 

Created by Publicis Brasil and produced by Zombie Studios, the animation shows the firefly leaving his rural home, lighting up the dark, charming a little girl and traveling to a city. There, he goes unnoticed among the other bright lights and with the residents distracted by their phones, restaurant menus and more. Just when he's feeling lonely and full of despair, he finds his raison d'etre when a blackout means that the town Christmas tree can't be switched on, joining with the other fireflies to create a string of Christmas lights. It ends with the tagline: "2019. You Make It Happen."

The film aims to spread a message about diversity and inclusion, says Bradesco marketing director Marcio Parizotto. "The narrative translates the feelings common to those who face new challenges in search for their own space, their own spark", he adds. 

The soundtrack, a cover of "Beautiful," by Christina Aguilera, is performed by drag queen Gloria Groove, the stage name of Daniel Garcia, who has over 111 million views on Youtube.  Over 100 people were involved in the short film's production, many of them Brazilians who live abroad and have worked for major animation studios such as Disney and Sony. 

Credits

Date
Dec 20, 2018
Client:
Bradesco
Agency:
Publicis-Brazil
Customer Approval:
Márcio Parizotto
Customer Approval:
Daniela Ugayama
Customer Approval:
Letícia Costa
Customer Approval:
Marcelo Salgado
Customer Approval:
Nayara Ruiz
Chief Creative Officer:
Domenico Massareto
Creative Director:
Domenico Massareto
Creative Director:
Alexandre Fernandes
Creative Director:
Luiz Alexandre Musa
Creative Director:
Paulo Aguiar
Art Director:
Paulo Aguiar
Art Director:
Alexandre Fernandes
Art Director:
Lucas Pinheiro
Script:
Luiz Alexandre Musa
Integrated Campaign Creation:
Domenico Massareto
Integrated Campaign Creation:
Alexandre Fernandes
Integrated Campaign Creation:
Paulo Aguiar
Integrated Campaign Creation:
Luiz Alexandre Musa
Integrated Campaign Creation:
Americo Vizer
Integrated Campaign Creation:
Rodolfo Monteiro
Integrated Campaign Creation:
Eugênio Lima
Integrated Campaign Creation:
Paula Zebrak
Integrated Campaign Creation:
Arturo Marenda
Integrated Campaign Creation:
Jonathan Cruz
Integrated Campaign Creation:
Sabrina Mesquita
Integrated Campaign Creation:
Isabel Fontes
Integrated Campaign Creation:
Gustavo Vieira
Integrated Campaign Creation:
Samuel Gonçalves
Project:
Nádia Mathias
Project:
Daniele Pereira
SEO:
Evelyn Umberti
UX:
Vinicius Maffeis
Service:
Tatiana Chiari
Service:
Marcelo Trivilato
Service:
Gabriela Mongiat
Service:
Fernando Tolusso
Service:
Erika Nagata
Service:
Julia Pimenta
Service:
Ligia Cavalieri
Development:
Gustavo Leite
Development:
Mariana Teixeira
Development:
Rita Braga
Development:
Amanda Bueno
Content:
Alexandra Varassin
Content:
Heitor Kohatsu
Content:
Tiago Cordeiro
Media:
Viviana Maurman
Media:
Vitor Manzi
Media:
Camila Donice
Media:
Thatyane Fernandes
Media:
Daniela Carlos
Media:
Juliana Coralli
Media:
Mariane Franzin
Media:
Thais Marques
Media:
Lucas Soratto
Media:
Gabriel Garrastazu
Media:
Amanda Pereira
Media:
Antônio Silva
Media:
Alinne Santos
Media:
Italo Brito
Media:
Tatiane Santos
Production Heads:
Daniela Andrade
RTVC:
Juliana Henriques
RTVC:
Gabrielle Ogawa
FX Artist:
Zombie Studio
Directed by:
Paulo Garcia
Animation Director:
Bruno Monteiro
Art Director:
Daniel Salles
Head CG:
Yohann da Geb
Executive Production:
Natalia Gouvea
Service:
Fabricio Takahashi
Service:
Stefanie Dias
Service:
Daniel Franco
Line Producer:
Nayla Kols
Line Producer:
Vanderlei Santana
Audio Producer:
LOUD
Work:
Beautiful
Publishing:
Stuck In The Throat Music
Publishing:
Sony/Atv Harmony
Sub-publishing:
SM Publishing
Graphic Production:
Rita Vilarim
Graphic Production:
Emerson Russo
Final Art:
Jefferson Muniz
Post-Production Print Media:
Vati.Rocks

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