Blind Children Communicate Using Braille Building Bricks
Lew'Lara/TBWA Adapted Classic Toys for Learning
Editor's Pick
A Brazilian foundation for the blind has teamed up with an ad agency to create an innovative new product for blind kids.
Sao Paulo agency Lew'LaraTBWA created Braille Bricks, a braille alphabet developed using "classic toy building bricks" (aka Lego), for the Dorina Nowill Foundation for the Blind. As explained in the short documentary seen here, the bricks were adapted with the letters of the braille alphabet; the entire initiative, from the idea to the manufacture, took approximately a year. The bricks can help blind kids in schools but are also a useful tool in helping sighted people to communicate with them.
The agency is now lobbying for the bricks to be produced on a global scale, and has made the project available for free on the Creative Commons website, so any manufacturer can carry it out. It's also posting the video on social networks with the hashtag #BrailleBricksForAll.
Credits
- Date
- Apr 27, 2016
- Agency :
- Lew'Lara\TBWA
- Chief Creative Officer :
- Felipe Luchi
- Chief Creative Officer :
- Manir Fadel
- Chief Executive Offier :
- Mrcio Oliveira
- Creative :
- Leandro Pinheiro
- Creative :
- Ulisses Razaboni
- Online Creative :
- Leandro Pinheiro
- Online Creative :
- Ulisses Razaboni
- Online Creative :
- Felipe Pimentel
- Online Creative :
- Cain Meneses
- Account Team :
- Ricardo Barros
- Account Team :
- Fernanda Mariano
- Planning Team :
- Renata D'Avila
- Planning Team :
- Anderson Sales
- Media Team :
- Luiz Ritton
- Media Team :
- Eduardo Shinohara
- Media Team :
- Suellen Kiss
- Media Team :
- Amanda Moura
- Media Team :
- Danielle Farhat
- Social Media :
- Nancy Sestini
- Art Buyer :
- Ale Sarilho
- Art Buyer :
- Sabino
- Art Buyer :
- Caio Lobo
- Art Buyer :
- Natasha Latronico
- Piece Producer :
- Claudio Rocha
- Photographer :
- Rodrigo Ribeiro
- Project Manager :
- Monalisa Paduin
- TV Producer :
- Luzia Oliveira
- TV Producer :
- Marcella Pappiani
- TV Producer :
- Angela Felicio
- Agency Production :
- Marcos Pedra
- Agency Production :
- Alexandro Coelho
- Film Production Company :
- Landia
- Film Director :
- Nixon Freire
- Executive Producer :
- Carolina Dantas
- Executive Producer :
- Sebastian Hall
- Producer Director :
- Fabiano Ramos
- Director, Photography :
- Nixon Freire
- Art Director :
- Dartagnan Zavalla
- Editor :
- Diego Merulla
- Finisher :
- Henrique Gomes
- Post Production :
- Rafael Fernandes
- Sound Production :
- Mugshot
- Digital Production :
- Base
- Client :
- Eliana Cunha
- Client :
- Daniela Coutelle
- Client :
- Priscila Saraiva
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