Wimpy : Braille Burgers

Spelling it out in sesame seeds.

Published On
Jan 11, 2012

Editor's Pick

To highlight the fact that it offers menus in Braille, agency Metropolitan Republic in Johannesburg came up with a truly brilliant idea for Wimpy South Africa. It created 15 'Braille Burgers', using sesame seeds as to spell out different messages in Braille (for example, '100% Pure Beef Burger Made For You.') It then delivered them to 15 blind people in three of South Africa's biggest institutions for the visually impaired, filming their reactions to create this viral spot. Wimpy claims it reached 800,000 visually impaired people via social media with the effort.


Jan 12, 2012
Brand :
Client :
Agency :
Creative Director :
Wes Phelan
Art Director :
Dale Mullany
Copywriter :
Keith Manning
Director :
Will Collinson
Music :
Loyiso Madinga
Photographer :
Mike & Nick
Retoucher :
Darren Bell

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