National Geographic: Brain Games - Dolph is smart?

Published On
Aug 10, 2017
Brain Games - Dolph is smart?


In collaborating with the National Geographic channel to promote the fifth season of "Brain Games", we aimed to re-energize the successful franchise by presenting it in a new, unique way; one that would set it outside the tried and true perception-based "camera/eye tricks" used in past promotion.

"Brain Games" isn't typically associated with comedy. So that's where our minds went, naturally. 80's action hero and living legend Dolph Lundgren's isn't typically credited for his high IQ. Pair the two together, and the resulting a-ha moment reveals the therapeutic nature of brain games.

Nominated for Best Direction at Promax BDA