National Geographic: Brain Games - Dolph is smart?
Published On
Aug 10, 2017
Description
In collaborating with the National Geographic channel to promote the fifth season of "Brain Games", we aimed to re-energize the successful franchise by presenting it in a new, unique way; one that would set it outside the tried and true perception-based "camera/eye tricks" used in past promotion.
"Brain Games" isn't typically associated with comedy. So that's where our minds went, naturally. 80's action hero and living legend Dolph Lundgren's isn't typically credited for his high IQ. Pair the two together, and the resulting a-ha moment reveals the therapeutic nature of brain games.
Nominated for Best Direction at Promax BDA
Credits
- Date
- Aug 10, 2017
- Agency :
- Juniper Jones
- Brand :
- National Geographic
- Client :
- National Geographic
- Director/Executive Creative Director :
- Kevin Robinson
- Executive Producer :
- Ryan McRee
- Writer :
- Tyler Korba
- Lead Editor :
- Eli Mavros
- Editor :
- Ryan Powell
- Storyboard :
- Adrian Hashimi
- Concept Art :
- Justin Yun
- Mix and Sound Design :
- Bang
- Creative Director :
- Andy Baker
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Project Type