Brand icon turned social influencer

150 Million impressions later: BUSH’S Beans® captured the hearts and minds of millennials.

Published On
Oct 28, 2021
211028_dukebush_lead

Description

How can a century-old bean brand connect with the next generation of bean eaters? You give them someone to love. To draw in millennials, we relaunched Duke Bush, the brand’s beloved spokesdog, as a full-fledged Instagram influencer. Amongst soft product plugs and brand partnerships, we filled Duke’s feed with travel, hobbies, nights at the office, workout selfies and red carpet shots.

Duke’s explosive social presence has led to a 65% millennial following, DTC partnerships with retailers such as Peapod, and has even allowed him to host a VIP event at Petcon, the world's largest gathering of pet influencers.

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Credits

Date
Oct 28, 2021
Agency :
Curiosity
Client :
Bush's
Senior Account Executive :
Maggie Schwartz
Director of Creative Services/Producer :
Courtney Frank
Creative Director :
Lee Taylor
Senior Copywriter :
Christian Jaekle
Photographer :
Reid Rolls
Production Company :
Farmmuse

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