It's Groundhog Day With Weiners in the Johnsonville Father's Day Campaign
Film From Droga5 Shows Pop's Meat Dreams Coming True
Jun 08, 2015
Far removed from sappy Mother's Day ads, Italian sausage brand Johnsonville and Droga5 have released this totally bizarre Father's Day campaign inviting you to wake Dad up with "Bratfast in bed" on his big day.
A ridiculously absurd film shows Dad's meat dreams coming true, over and over again in a kind of nightmarish weiner-based Groundhog Day, his porky presents getting more elaborate and insane with each iteration. The film invites families to tweet their sausage-y celebrations @Johnsonville or post a picture on Johnsonville's Facebook wall using the hashtag #BratfastInBed.
The effort follows Johnsonville's launch last month of a quirky campaign featuring some amusingly dysfunctional families.