It's Groundhog Day With Weiners in the Johnsonville Father's Day Campaign
Film From Droga5 Shows Pop's Meat Dreams Coming True
Editor's Pick
Far removed from sappy Mother's Day ads, Italian sausage brand Johnsonville and Droga5 have released this totally bizarre Father's Day campaign inviting you to wake Dad up with "Bratfast in bed" on his big day.
A ridiculously absurd film shows Dad's meat dreams coming true, over and over again in a kind of nightmarish weiner-based Groundhog Day, his porky presents getting more elaborate and insane with each iteration. The film invites families to tweet their sausage-y celebrations @Johnsonville or post a picture on Johnsonville's Facebook wall using the hashtag #BratfastInBed.
The effort follows Johnsonville's launch last month of a quirky campaign featuring some amusingly dysfunctional families.
Credits
- Date
- Jun 08, 2015
- Brand:
- Johnsonville
- Client:
- Johnsonville
- Agency:
- Droga5-New York
- Group Marketing Director:
- Jim Mueller
- Senior Grilling Brand Manager:
- Ron Schroder
- Chairperson:
- David Droga
- Chief Creative Officer:
- Ted Royer
- Group Creative Director:
- Scott Bell
- Senior Copywriter:
- Ryan Raab
- Senior Art Director:
- Dan Kenneally
- Chief Creative Officer:
- Sally-Ann Dale
- Head of Broadcast Production:
- Ben Davies
- Executive Broadcast Producer:
- Jesse Brihn
- Broadcast Producer:
- Verity Bullard
- Broadcast Producer:
- Rebecca Wilmer
- Global Chief Strategy Officer:
- Jonny Bauer
- Group Director, Strategy:
- Aaron Wiggan
- Senior Strategist:
- Candice Chen
- Senior Strategist:
- Nick Maschmeyer
- Communications Strategy Director:
- Brian Nguyen
- Senior Project Manager:
- Amy Blitzer
- Interactive Production Company:
- Sneakers Agency
- Creative Director:
- Christopher White
- Founder, Executive Producer:
- Ari Kuschnir
- Production Company:
- m ss ng p eces
- Partners, Executive Producer:
- Brian Latt
- Partners, Executive Producer:
- Kate Oppenheim
- Director:
- Ray Tintori
- Director, Photography:
- Rob Leitzell
- Head of Production:
- Dave Salzman
- Producer:
- Drew Houpt
- Editorial:
- m ss ng p eces
- Editor:
- Sam Zimman
- Assistant Editor:
- Will Kanellos
- Producer:
- Orlaith Finucane
- Color:
- The Mill
- Colorist:
- Aline Sinquin
- Sound Director:
- One Thousand Birds
- Mixer:
- Calvin Hunting Pia
Need a credit fix? Contact the Creativity Editors
Related work
Johnsonville: Johnsonville : Ruben & The Receders
Johnsonville: Johnsonville Sausage Employees Continue to Be Adorable With Their Advertising Ideas
Johnsonville: Johnsonville Takes Its Employees on a 'Culinary Adventure' Led by a Top Chef Alum
