It's Groundhog Day With Weiners in the Johnsonville Father's Day Campaign

Film From Droga5 Shows Pop's Meat Dreams Coming True

Published On
Jun 08, 2015

Editor's Pick

Far removed from sappy Mother's Day ads, Italian sausage brand Johnsonville and Droga5 have released this totally bizarre Father's Day campaign inviting you to wake Dad up with "Bratfast in bed" on his big day.

A ridiculously absurd film shows Dad's meat dreams coming true, over and over again in a kind of nightmarish weiner-based Groundhog Day, his porky presents getting more elaborate and insane with each iteration. The film invites families to tweet their sausage-y celebrations @Johnsonville or post a picture on Johnsonville's Facebook wall using the hashtag #BratfastInBed.

The effort follows Johnsonville's launch last month of a quirky campaign featuring some amusingly dysfunctional families.

Credits

Date
Jun 08, 2015
Brand:
Johnsonville
Client:
Johnsonville
Agency:
Droga5-New York
Group Marketing Director:
Jim Mueller
Senior Grilling Brand Manager:
Ron Schroder
Chairperson:
David Droga
Chief Creative Officer:
Ted Royer
Group Creative Director:
Scott Bell
Senior Copywriter:
Ryan Raab
Senior Art Director:
Dan Kenneally
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Jesse Brihn
Broadcast Producer:
Verity Bullard
Broadcast Producer:
Rebecca Wilmer
Global Chief Strategy Officer:
Jonny Bauer
Group Director, Strategy:
Aaron Wiggan
Senior Strategist:
Candice Chen
Senior Strategist:
Nick Maschmeyer
Communications Strategy Director:
Brian Nguyen
Senior Project Manager:
Amy Blitzer
Interactive Production Company:
Sneakers Agency
Creative Director:
Christopher White
Founder, Executive Producer:
Ari Kuschnir
Production Company:
m ss ng p eces
Partners, Executive Producer:
Brian Latt
Partners, Executive Producer:
Kate Oppenheim
Director:
Ray Tintori
Director, Photography:
Rob Leitzell
Head of Production:
Dave Salzman
Producer:
Drew Houpt
Editorial:
m ss ng p eces
Editor:
Sam Zimman
Assistant Editor:
Will Kanellos
Producer:
Orlaith Finucane
Color:
The Mill
Colorist:
Aline Sinquin
Sound Director:
One Thousand Birds
Mixer:
Calvin Hunting Pia

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Project Type