This Poignant Spot From Synovus Bank Charts the Moments that Built a Strong Woman
Ad Shows Her Growing From Child to Woman, All in One Town
Published On
Jan 28, 2015
Editor's Pick
In the growing oeuvre of female empowerment ads, this poignant spot for Synovus bank is a fine addition. It charts the journey of a little girl growing up in the South, learning to be "brave" as she climbs out of her cot, takes a piano exam and learns to drive her dad's pickup truck. Later, she learns bravery in the boardroom, going on to open her own business. Great casting and an emotive script help make this a truly moving spot.
The campaign, by Fitzgerald & Co and shot by Brent Harris of Skunk, is aimed at emphasizing the bank's roots in local communities, celebrating the beauty of growing up in one place with the tagline "Bank of Here."
Credits
- Date
- Jan 28, 2015
- Agency :
- Fitzgerald&CO
- Chief Creative Officer :
- Noel Cottrell
- Copywriter/Group Creative Director :
- Mitch Bennett
- Director, Production :
- Christine Sigety
- Production Company :
- Skunk US
- Director :
- Brent Harris
- President :
- Matt Factor
- Producer :
- Erin Wile
- Editorial :
- Arcade Edit
- Producer :
- Gavin Carroll
- Assistant Editor :
- Carmen Hu
- Executive Producer :
- Nicole Visram
- Managing Partner :
- Damian Stevens
- Original Music :
- Human Worldwide
- Mix :
- Play
- Engineer :
- John Bolen
- Executive Producer :
- Lauren Cascio
- Visual Effects :
- Timber
- Visual Effects Artist :
- Marguerite Cargill
- Executive Producer :
- Chris Webb
- Color Grading :
- MPC LA
- Colorist :
- Mark Gethin
- Executive Producer :
- Amanda Ornelas
- Color Producer :
- Summer McCloskey
- Brand :
- Synovus
- Client :
- Synovus
- Account Director :
- Allison Sherrill
- Head of Production :
- Jeanne Stawiarski
- Director, Photography :
- Bradford Young
- Producer :
- Brian Wee
- Editor :
- Kim Bica
- Group Creative Director/Art Director :
- Wes Whitener
- Account Director :
- Jeff Quick
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Industry
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