Heineken Orders American Bosses to Let Staff Watch the World Cup
Companies Can Win Beer by Tweeting #BrazilianNoShow
Jun 25, 2014
Watching the FIFA World Cup isn't easy if you live in the US. Most matches are being shown at inconvenient times of day -- like midday, when you're in the office and should be working. So, in this video, Heineken gets its US CMO Nuno Teles (who happens to be Portuguese) to urge US bosses to let their employees take time out for the soccer. Benevolent employers who decide to do so are encouraged to tweet Heineken with the hashtag #BrazilianNoShow -- and companies who take part can win some ice-cold beer. The campaign is by Wieden + Kennedy New York.