Kit Kat : Break From Gravity
Keeping Felix company.
Published On
Oct 14, 2012
Editor's Pick
A day before Red Bull sent skydiver Felix Baumgartner to jump from the space in a daredevil freefall stunt, JWT London decided to do something similar, just with a chocolate bar.
The agency sent four fingers of a Kit Kat bar into space as a "show of support" for Mr. Baumgartner, and to give him a fun break, as a nod to the many times the stunt had been delayed due to weather. The chocolate started its ascent Saturday, rising to a height of 116,490 feet, while camera footage tracking the confectionery was shared online.
Credits
- Date
- Oct 15, 2012
- Brand :
- Kit Kat
- Client :
- Kit Kat
- Agency :
- JWT-London
- Executive Creative Director/Production :
- Russell Ramsey
- Digital Executive Creative Director :
- Ricardo Figueira
- Creative Director :
- Barry Christie
- Creative Director :
- Jason Berry
- Creative :
- Chris Jones
- Community Manager :
- Ria Campbell
- Producer :
- Laura Thorne
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