Tetley Infusions : Break Your Routine - Experiment 1

Be different.

Published On
Aug 14, 2011

Editor's Pick

Out of John St. in Toronto comes a new spot and a wacky stunt that encourages you to break out of the everyday doldrums. The spot shows a woman in the office who is stuck in a rut -- the 4 p.m. coffee or the afternoon chocolate bar -- who gets shaken out of her routine when she tries Tetley's new Infusions line.

The stunt, which took place outside a grocery store in Canada, featured some very good-looking men offering to act as butlers to unsuspecting customers to hold their carts. The result? Some very happy shoppers -- and some very untrusting customers.

Credits

Date
Aug 15, 2011
Brand :
Tetley Infusions
Client :
Tetley
Agency :
John St.
Creative Director :
Angus Tucker/ Stephen Jurisic
Copywriter :
Kurt Mills
Art Director :
Kyle Lamb
Agency Producer :
Mavis Huntley
Account Services :
Rena Bast/ Joelle Woodruff
Brand Experience/Planning :
Allison Coggins/ Shari Walczak
Director :
Hard Citizen
Production Company :
Hard Citizen
Head of Production :
Nick Sorbara
Line Producer :
Nick Sorbara
Director, Photography :
Gurjeet Mann
Editorial :
Chris Murphy, Relish
Audio House :
Grayson Matthews
Executive Producer :
Jacinte Faria

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Project Type