Tetley Infusions : Break Your Routine

Be different.

Published On
Aug 14, 2011

Editor's Pick

Out of John St. in Toronto comes a new spot and a wacky stunt that encourages you to break out of the everyday doldrums. The spot shows a woman in the office who is stuck in a rut -- the 4 p.m. coffee or the afternoon chocolate bar -- who gets shaken out of her routine when she tries Tetley's new Infusions line.

The stunt, which took place outside a grocery store in Canada, featured some very good-looking men offering to act as butlers to unsuspecting customers to hold their carts. The result? Some very happy shoppers -- and some very untrusting customers.

Credits

Date
Aug 15, 2011
Brand :
Tetley Infusions
Client :
Tetley
Agency :
John St.
Creative Director :
Stephen Jurisic
Creative Director :
Angus Tucker
Writer :
Kurt Mills
Art Director :
Kyle Lamb
Team Leader :
Rena Bast
Project Manager :
Joelle Woodruff
Producer :
Dale Giffen
Production Company :
Soft Citizen
Director :
The Perlorian Brothers
Executive Producer :
Link York
Executive Producer :
Eva Preger
Producer :
Merrie Wasson
Editorial :
School Editing
Editor :
Chris Van Dyke
Assistant Editor :
Kyle McNair
Executive Producer :
Sarah Brooks
Post Effects :
Dashing
Founder/Creative Director :
Rob Moggach
Executive Producer :
Danielle Lyons
Audio Producer :
RMW
Audio Director :
Ted Rosnick
Executive Producer :
Jeff Cohen
Casting :
Jigsaw
Casting Director :
Shasta Lutz

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Project Type