Tetley Infusions : Break Your Routine
Be different.
Published On
Aug 14, 2011
Editor's Pick
Out of John St. in Toronto comes a new spot and a wacky stunt that encourages you to break out of the everyday doldrums. The spot shows a woman in the office who is stuck in a rut -- the 4 p.m. coffee or the afternoon chocolate bar -- who gets shaken out of her routine when she tries Tetley's new Infusions line.
The stunt, which took place outside a grocery store in Canada, featured some very good-looking men offering to act as butlers to unsuspecting customers to hold their carts. The result? Some very happy shoppers -- and some very untrusting customers.
Credits
- Date
- Aug 15, 2011
- Brand :
- Tetley Infusions
- Client :
- Tetley
- Agency :
- John St.
- Creative Director :
- Stephen Jurisic
- Creative Director :
- Angus Tucker
- Writer :
- Kurt Mills
- Art Director :
- Kyle Lamb
- Team Leader :
- Rena Bast
- Project Manager :
- Joelle Woodruff
- Producer :
- Dale Giffen
- Production Company :
- Soft Citizen
- Director :
- The Perlorian Brothers
- Executive Producer :
- Link York
- Executive Producer :
- Eva Preger
- Producer :
- Merrie Wasson
- Editorial :
- School Editing
- Editor :
- Chris Van Dyke
- Assistant Editor :
- Kyle McNair
- Executive Producer :
- Sarah Brooks
- Post Effects :
- Dashing
- Founder/Creative Director :
- Rob Moggach
- Executive Producer :
- Danielle Lyons
- Audio Producer :
- RMW
- Audio Director :
- Ted Rosnick
- Executive Producer :
- Jeff Cohen
- Casting :
- Jigsaw
- Casting Director :
- Shasta Lutz
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Project Type