Looks like it's no longer enough in laundry ads for kids to run in from playing soccer with their clothes covered in dirt. Now they have to be prodigiously talented too. B Girl Terra, a young breakdancing prodigy from the UK who recently performed at Glastonbury Festival, is the star of Unilever-owned laundry brand Persil's latest spot. Terra performs her stuff in a park, getting increasingly dirty in the process in the spot, by DLKW Lowe.
The film, shot on location in South Africa and directed by Nadia Marquard Otsen of Academy, has already launched in France and Switzerland and will roll out across the U.K., Spain, Portugal and Denmark this month followed by further international markets. It's part of the brand's ongoing "Dirt Is Good" campaign, which has previously featured dioramas of tiny creatures such as frogs that kids love to play with.