For Valentine's Day, agency M:United and Microsoft debuted this ad about a woman in love. She describes herself to her parents as "not like everybody else," and tells them she has someone important in her life: "I met someone who brings out the best in me," she says. "She's got my back. . . I love how she sings to me. She gets my jokes."
While it seems like she's coming out about her sexuality, it turns out that she's talking about her digital personal assistant, Microsoft's Cortana. Which really is no big deal to her parents, since her dad told her, "Honey, we know you were never an iPhone girl."
The campaign also includes this ad about a man who breaks up with someone for a new love.