Prepare for a Twist in This Breathtaking Ad for the Cancer Society of Finland

This Little Boy Is Training His Lungs for a Heartbreaking Reason

Published On
Sep 12, 2014

Editor's Pick

Most non-smoking adults would rather die (so to speak) than live with someone who lights up in the house. But kids don't get a choice -- a point that's made with quietly devastating impact in this Havas Worldwide spot for the Cancer Society of Finland. This cute little guy takes every conceivable opportunity to practice holding his breath. But when he gets home, he has to.

Credits

Date
Sep 12, 2014
Brand:
Cancer Society of Finland
Client:
Cancer Society of Finland
Agency:
Havas Worldwide - Helsinki
Music:
Accu - "Rock"
Sound Design:
Silencio
Film Production:
Arkadena
Film Production:
Sauna International
Director:
Mikko Lehtinen
Creative Director:
Marko Vuorensola
Art Director:
Jon Gustavson
Copywriter:
Marko Vuorinen
Executive Producer:
Hana Kovic
Creative Planner:
Johanna Vuorensola
Director, Photography:
Jure Verovsek
Editor:
Simon Sedmak
Account Director:
Nina Myllyharju
Creative Planner:
Muusa Salminen
Web Developer:
Mika Niemi
Communications Consultant:
Laura Lyyvuo
Director's Producer:
Kojo Abban
1st Assistant Director:
Sara Isa Djukanovic
Colorist:
Teo Riznar
Line Producer:
Urska Vardijan
Set Design:
Spela Kropusek
Stylist:
Katja Hrobat
Makeup:
Natasa Sevcnikar

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Project Type