Carlsberg's Vuvuzela Only Works If You're Not Drunk

Soccer Horn Is Re-Engineered As a Breathalyzer

Published On
Jul 01, 2016

Editor's Pick

The vuvuzela horn is an intermittent favorite at soccer games around the world -- beloved by many, intensely irritating to others. Now Carlsberg has brought it back to Euro 2016 as the tournament reaches the quarter finals, but there's a twist. Agency CP&B Scandinavia re-engineered the vuvuzlea so it multitasks as a breathalyzer. The so-called "Breathalyzela" will only play its notorious tune if the user's alcohol level is below the binge drinking limit.

Carlsberg has shipped some vuvuzelas to France to be used in the Euro fanzones, in the hope that their use will start a dialogue around responsible drinking -- as well as get the brand some extra sponsorship clout as the tournament reaches its final stages.


Jul 01, 2016
Brand :
Client :
Agency :
Creative Director :
Kristoffer Gandsager
Strategic Director :
Mathias Birkvad
Senior Art Director :
Mark Rif Torbensen
Art Director :
Cathrine Understrup
Designer :
Martin Klein Sorensen
Project Manager :
Sofia Brockenhuus-Schack
Creative Director :
Mattias Berg
Art Director :
Kris Bengtson
Copywriter :
Niklas Moberg
Copywriter :
Gustav Johansson
Film Producer :
Niels Kau
Production Company :
Nobody Cph
Still Photographer :
Tue Schiørring
Still Photographer :
Rasmus Rønne
Production Agency :
Jorge Hernandes
Company :
Production Agency :
Patrik Svensson
Production Agency :
Christina Krog Madsen

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