Breville : The Naked Espresso

A coffee with a tech twist.

Published On
Aug 28, 2012

Editor's Pick

To show off the features of Breville's latest espresso machine, the Dual Boiler, Australian agency Reborn combined art and science to make a perfect cup of coffee.

The agency hacked the machine and used an Arduino, flow machines to track flow rate, a steam LED, temperature sensors and pressure transmitters. When a cup of coffee was being brewed, all the data was collected and visualized -- then used to create a gorgeous piece of art that was printed and attached to coffee cups. The data was also displayed in real time -- showing just how hi-tech and amazing the espresso machine was, and giving you something pretty to look at while you sipped your coffee.

Credits

Date
Aug 28, 2012
Brand:
Breville
Client:
Breville
Agency:
Reborn
Creative Director:
Jarrad Collings
Creative Technologist:
Enrico Penzo
Senior Designer:
Kirby Latice Hancock
Developer:
David Londono
Senior Planner:
John Paul Wager

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Project Type